Kyrie Irving is blending basketball, culture, and high fashion once again. On September 12, the Dallas Mavericks star and global sportswear brand ANTA will headline New York Fashion Week with an all-day takeover at 214 Lafayette Street, unveiling the HÉLÀ Season 2 apparel line and the new HÉLÀ Code performance shoe.
The activation runs in three phases: an invite-only media preview from 11 a.m.–1 p.m., a public experience from 1–5 p.m., and a VIP evening showcase from 8–11 p.m. Fans and industry insiders will get a first look at Irving’s latest collaboration, which merges elite performance with storytelling rooted in identity and creativity.
HÉLÀ Code: Sneaker Innovation With a Narrative
The HÉLÀ Code arrives in five colorways, each with its own theme. Highlights include Kairoglyphics, inspired by the regal power of ancient pharaohs, and Astral Eye, which channels spiritual clarity through cosmic prints and speckled details. Three minimalist “Monotone Codes” round out the set in white, tan, and deep brown, each lined with Irving’s signature Family Camo pattern as a nod to heritage and protection.
Performance tech backs the aesthetics: an EVA midsole for energy return, herringbone traction for multidirectional grip, and a suede-and-leather upper etched with Irving’s Kai Code hieroglyphics. Oversized board-style laces nod to the star’s skateboarding roots while reinforcing all-day support.
Season 2: Function Meets Fashion
Irving’s second ANTA collection expands beyond footwear. HÉLÀ Season 2 draws on three pillars—Resilience, Provision, and Metamorphosis—to create adaptable pieces with oversized silhouettes and modular layers. Jumpsuits convert to shorts, puffers hide removable vests, and the palette of Earthen Clay, Ember Orange, and Feather Bluereflects the collection’s themes of transformation and strength.
By fusing cutting-edge design with cultural narrative, ANTA and Kyrie Irving continue to redefine the intersection of sport and style. The HÉLÀ project isn’t just a sneaker drop; it’s a creative movement linking basketball performance, fashion innovation, and personal storytelling—set to make a statement at the heart of New York Fashion Week.
