Duke freshman ahead Cooper Flagg, the projected No. 1 decide within the 2025 NBA draft class, has signed a shoe endorsement cope with New Stability.
Flagg, 17, joins a New Stability model that’s headquartered close to his house state, together with a Skowhegan, Maine, manufacturing manufacturing facility that’s 25 miles from his childhood house in Newport.
Duke freshman ahead Cooper Flagg reclassified to enter school a 12 months early
“The reference to New Stability as a household firm and an organization with Maine roots means rather a lot to me,” Flagg informed ESPN. “That makes this actually totally different and particular.
“My mother used to go to the tent sale for back-to-school procuring there once we have been youngsters. That basically aligns the model with my roots. It’s an ideal match.”
In fact, Flagg reclassified to enter school a 12 months early and is a extremely touted NBA prospect. At 6-foot-9 and 205 kilos, Flagg is an elite two-way prospect who has explosive athleticism.
He was the lone school participant and teenager invited to Workforce USA’s pre-Olympic coaching camp in Las Vegas.
Cooper Flagg, The Clever Selection. pic.twitter.com/JvvvMM9lfm
— New Stability (@newbalance) August 26, 2024
Moreover, Flagg is required to put on Nike on court docket at Duke and something group associated.
“Cooper provides a lot to our basketball roster, and we’re thrilled to welcome him to the New Stability household,” mentioned Naveen Lokesh, Head of Basketball Sports activities Advertising.
“He’s a power to be reckoned with on the court docket. We stay up for constructing our relationship as he grows the sport and supporting him in all his endeavors.”
As a child, Cooper’s mother would take him and his brothers to New Stability
In response to the information launch from New Stability, as a child, Cooper’s mother would take him and his brothers to the New Stability annual tent sale in Skowhegan to purchase the household their one pair of footwear and backpack for the varsity 12 months.
“I grew up carrying New Stability, and I recognize their genuine connection to my group. The main focus and progress of the model in basketball and our shared values and historical past drew me in,” added Flagg.
“From day one, it was clear that this is able to be a family-like partnership. I’m so excited to affix this household and assist them develop the class with younger athletes.”
Furthermore, the modifications to the NCAA’s identify, picture, and likeness (NIL) guidelines in 2021 made endorsement offers like this one doable for collegiate athletes. In actual fact, different prime athletes signed with New Stability embrace Coco Gauff, Jamal Murray, Quincy Wilson, and Tyrese Maxey.
“As a youthful child, I can suppose again to dreaming about issues like this,” Flagg informed ESPN. “It’s an unbelievable alternative. … I’m actually blessed and grateful to be put on this place.”
Cooper will work with New Stability throughout life-style extensions and group initiatives
Along with Cooper Flagg being featured in New Stability basketball advertising campaigns, he can even work with the model throughout life-style extensions and group initiatives, specializing in applications giving again to younger athletes.
Flagg was chosen Gatorade Nationwide Participant of the 12 months at Montverde Academy in Florida throughout his senior season after averaging 16.5 factors, 7.5 rebounds, 3.8 assists, 3.7 steals, and three.7 blocks per recreation. In 2022, he was named the USA Basketball Male Athlete of the 12 months as properly.
New Stability, headquartered in Boston, Massachusetts, employs 9,000 associates across the globe. In 2023, the corporate reported worldwide gross sales of $6.5 billion.
Moreover, New Stability owns 5 athletic footwear factories in New England and one in Flimby, U.Okay.
